The Magic Masala of MTV
Absolute numbers often don't represent a true picture. Take MTV for instance. Glance through its TRP ratings. What do you get? Something as hazy as a hazy picture.
India has been the last frontier for not just a certain Steve Waugh. It has been the waterloo for many an international brand, the associated brand managers being no great exceptions either. MTV's focus seemed to be compromised under the vision of its western parents. An Indian baptisation followed, and what we have is one delicious treat after another, all dished out by creative whizkids in teens, tights or otherwise from MTV India.
Ever since escaping a slow and painful death from malnutrition in the Indian terrain, MTV has been a personal favourite of mine. The juggernaut started with the gag flicked from Candid Camera, Bakra. Pulling off fast ones on populace cauht unawares, the show has proved to be more than a fashion or a fad. Questions were thrown on how long the craze would sustain. The answer is clear for all to see: the end doesn't seem to be in sight within the horizon. Bakra has come back with a vengeance. Baap of Bakra. Everyone has a shot at playing, and you can almost never second guess which way the plot will twist. Like son, like father they say. The best part: Cyrus Brocha.
But the story doesn't end here. Apart from achieveing many a tie-up with movie producers, music magnates and budding artists to showcase exclusively on the channel, MTV constantly renovates its stable. Housefull, Khamosh and the likes have undergone several changes in outlook without the essence of the show getting affected.
Newer and more exciting ones keep showing up. Take 'Pidhu the Great' for instance. Modelled on the wisecracks and one-liners of the unstoppable cricketer-turned numero uno commentator Navjot Sidhu, the show is now omnipresent on the channel. Well, I can't say with complete certainty the reason for it being shown several times a day is its extreme levels of popularity, but I would certainly like to think so. For those who enjoy PJ's (double take: Pidhu Joke) and metaphors from bizzare-land, this is your one-stop shop.
A small sample to identify the discerning: A balanced diet is a parantha in each hand! This one found its way into my hall-of-fame status messages in gtalk. Wow! you must be thinking :P. Or what about this one? What would you refer to Preity Zinta and Ness Wadia after they wed? The answer: Mrs. and Mr. Preity-ness. Ha ha! If you enjoyed this small bit, look no further. Latch on to the show with great gusto! The only problem with the show is that they repeat the same stuff for almost a week before changing the script/comments.
I had the wonderful opportunity of witnessing a 'Cricket Controversies' episode on NDTV with the original Sidhu, the not-so-original Pidhu (Cyrus Sahukar), and Jaddu (Ajay Jadeja). The episode was a rib-tickler to the core. Pidhu sermoned on how he felt Sidhu's statements carried a deeper philosophical meaning, and on his Ph.D in the mating habits of the money plant. Needless to say, the glass of sarcassism was not half-empty.
Let's move on. For a while I almost believed in the proverb: All good things must come to an end. With 'Rendezvous with Semi-Girebaal' making its re-entry come November 13th, I don't anymore. A spoof on the superficiality of the emotions on 'Rendezvous with Simi Garewal' on Star World, the show features Sahukar again, sharing centre-stage with a Mallika Ghirawat or a Kabhishek Bachchan. And you know the best part? The show airs at the same time as the original!
I could perhaps go on, but will refrain from doing so. Mainly because I have run out of what to write, but also because what I have written is best seen. My descriptions would not give one the best possible picture of these great features.
Watch them, and (MTV) enjoy!
India has been the last frontier for not just a certain Steve Waugh. It has been the waterloo for many an international brand, the associated brand managers being no great exceptions either. MTV's focus seemed to be compromised under the vision of its western parents. An Indian baptisation followed, and what we have is one delicious treat after another, all dished out by creative whizkids in teens, tights or otherwise from MTV India.
Ever since escaping a slow and painful death from malnutrition in the Indian terrain, MTV has been a personal favourite of mine. The juggernaut started with the gag flicked from Candid Camera, Bakra. Pulling off fast ones on populace cauht unawares, the show has proved to be more than a fashion or a fad. Questions were thrown on how long the craze would sustain. The answer is clear for all to see: the end doesn't seem to be in sight within the horizon. Bakra has come back with a vengeance. Baap of Bakra. Everyone has a shot at playing, and you can almost never second guess which way the plot will twist. Like son, like father they say. The best part: Cyrus Brocha.
But the story doesn't end here. Apart from achieveing many a tie-up with movie producers, music magnates and budding artists to showcase exclusively on the channel, MTV constantly renovates its stable. Housefull, Khamosh and the likes have undergone several changes in outlook without the essence of the show getting affected.
Newer and more exciting ones keep showing up. Take 'Pidhu the Great' for instance. Modelled on the wisecracks and one-liners of the unstoppable cricketer-turned numero uno commentator Navjot Sidhu, the show is now omnipresent on the channel. Well, I can't say with complete certainty the reason for it being shown several times a day is its extreme levels of popularity, but I would certainly like to think so. For those who enjoy PJ's (double take: Pidhu Joke) and metaphors from bizzare-land, this is your one-stop shop.
A small sample to identify the discerning: A balanced diet is a parantha in each hand! This one found its way into my hall-of-fame status messages in gtalk. Wow! you must be thinking :P. Or what about this one? What would you refer to Preity Zinta and Ness Wadia after they wed? The answer: Mrs. and Mr. Preity-ness. Ha ha! If you enjoyed this small bit, look no further. Latch on to the show with great gusto! The only problem with the show is that they repeat the same stuff for almost a week before changing the script/comments.
I had the wonderful opportunity of witnessing a 'Cricket Controversies' episode on NDTV with the original Sidhu, the not-so-original Pidhu (Cyrus Sahukar), and Jaddu (Ajay Jadeja). The episode was a rib-tickler to the core. Pidhu sermoned on how he felt Sidhu's statements carried a deeper philosophical meaning, and on his Ph.D in the mating habits of the money plant. Needless to say, the glass of sarcassism was not half-empty.
Let's move on. For a while I almost believed in the proverb: All good things must come to an end. With 'Rendezvous with Semi-Girebaal' making its re-entry come November 13th, I don't anymore. A spoof on the superficiality of the emotions on 'Rendezvous with Simi Garewal' on Star World, the show features Sahukar again, sharing centre-stage with a Mallika Ghirawat or a Kabhishek Bachchan. And you know the best part? The show airs at the same time as the original!
I could perhaps go on, but will refrain from doing so. Mainly because I have run out of what to write, but also because what I have written is best seen. My descriptions would not give one the best possible picture of these great features.
Watch them, and (MTV) enjoy!
